The Radical Agreement Project is a recognized leader in corporate sales team training.
Sales Training In Orlando - Overview
The Radical Agreement Project utilizes a national network of improv experts in order to bring the best facilitators to your events!
Our Approach
Orlando teams usually already have the warmth, so our work here is about adding structure to the charm without killing it. That makes this a Sandler-leaning engagement for me. The hospitality-trained rep who is great with people often struggles with the harder Sandler disciplines: setting an upfront contract, qualifying honestly instead of happy-ears optimism, and being willing to walk away from a convention lead that isn't real. We use the exercises that build composure and the willingness to let a bad-fit deal go, so that a personable rep stops mistaking a pleasant conversation for a qualified opportunity.
For the simulation and defense side, where the selling turns technical and slow, we add the discovery and patience work that long procurement cycles demand. What makes our format land in Orlando specifically is that this is a city of performers and experience-makers, so an experiential, on-your-feet training approach feels native here rather than foreign. We give the naturally warm Orlando rep the backbone to run a disciplined process, and we give the technical rep the human ease to survive a long deal without going cold. The combination turns Orlando's signature hospitality from a pleasant surface into an actual competitive advantage in the pipeline.
High Quality Strategy Trainers In Orlando
If your sales team is new and doesn't currently have a sales methodology in place, or if you are looking to implement a new strategic approach, consider these quality local providers.
1
Lyden Communications
Lyden Communications
Lyden Communications, led by Sean Lyden here in Orlando, was founded in 2013 and now operates as Systematic Selling, helping SMB founders and service-trade teams build a repeatable, scalable sales process; Lyden also hosts the Systematic Selling Podcast. It's practical, local, and genuinely useful if you're building structure from scratch. That's a different job than ours. Lyden builds the process; we rehearse the human skills, the presence, the honest qualification, the willingness to walk, that Orlando's relationship-driven deals turn on. Go with Lyden when you're a founder or SMB that needs a repeatable sales process designed and installed. Come to us when you have process but your warm, personable reps lack the discipline to run it.
2
Payne, Train & Gain (Sandler)
Payne, Train & Gain (Sandler)
Payne, Train & Gain runs the local Orlando Sandler Training Center, bringing the system's hard-qualification and reinforcement structure to a market full of charming, hospitality-trained reps who sometimes mistake a pleasant conversation for a real opportunity. Sandler is a strong corrective for exactly that, and we map onto it directly. Go with Sandler when you want a full methodology with built-in qualification rigor as your team's foundation. Bring us in alongside it to rehearse the composure and upfront-contract nerve the system asks for, so your naturally warm reps gain backbone without losing the charm that makes them good.
3
Dale Carnegie Central Florida
Dale Carnegie Central Florida
Dale Carnegie Central Florida brings the long-established Carnegie name to Orlando, with broad strengths in communication, confidence, and relationship-building delivered through a polished national curriculum. It's a fine choice if you want general people-skills development under a trusted brand. Ours is narrower and deeper: experiential, improv-based, and built specifically for the soft skills a sales floor lives on rather than communication in general. Go with Carnegie when you want broad professional development, presentation skills, and confidence across roles. Come to us when you want sales-specific rehearsal that targets discovery, presence, and reading a buyer in real time.
Comparing Us To Methodology Trainers
The Orlando Sales-Training Landscape: An Honest Guide
Orlando sells in two registers, warm hospitality on one side, long technical and procurement-driven cycles on the other, and the right training depends on which gap is yours. Here's an honest read on your local options and where each fits, including where I'd send you instead of us, then a concrete look at the work we do.
Your local options, in brief:
- Lyden Communications (Orlando-based, founded 2013 by Sean Lyden; now Systematic Selling; host of the Systematic Selling Podcast). Best fit: building a repeatable, scalable sales process from scratch for founders and service-trade teams.
- Sandler, Payne, Train & Gain (the local Sandler center). Best fit: a complete system with built-in qualification discipline, a useful corrective for charming reps who mistake a pleasant chat for a real opportunity.
- Dale Carnegie Central Florida. Best fit: broad people-skills and presentation development under a recognized national brand.
Orlando also has fitting community infrastructure: HSMAI Central Florida connects sales and marketing professionals specifically in tourism and hospitality, the region's signature sector; the local AA-ISP chapter (now Emblaze) runs a hands-on 'Brews & Selling Best Practices' series; and the Executive Exchange of Central Florida has been meeting twice monthly since 1979.
So what's our piece of it? The options above provide a process, a system, a curriculum. We train the execution, the unplanned stretch of a conversation where genuine warmth either converts into a real deal or quietly fizzles into a nice chat. Most Orlando teams already have the warmth; what they lack is the backbone, the discipline to qualify honestly and the structure to carry a long technical cycle without going cold.
So the behaviors we drill here lean toward backbone, each visible to a watching manager:
- Honest qualification becomes: testing whether a client's enthusiasm is genuine intent or just Florida courtesy, before investing weeks in the deal.
- Composure becomes: keeping the warmth without letting it slide into happy-ears optimism that logs a nice chat as a real opportunity.
- Discovery becomes: running a disciplined process on a technical or convention deal instead of relying on charm to carry it.
- Letting go becomes: walking from a bad-fit lead cleanly, rather than chasing it because the conversation felt good.
A quick example: we use an exercise where a rep must argue a position with full conviction, then reverse and argue the opposite the instant the facilitator signals, training the agility to drop a closing direction the moment new information makes the fit a poor one. For reps who hate to let a friendly deal go, it's exactly the muscle the Sandler 'willingness to walk' requires.
This works in Orlando partly because it's a city of performers and experience-makers, so an experiential, on-your-feet method feels native here, not foreign.
We work frequently throughout Florida and recently provided workshops in the Orlando area for Veritas Recruiting Group and Exec Consulting. Both workshops were for groups of about a dozen and in both instances we worked in close collaboration with the client to develop the curriculum. Both clients were thrilled with the results and here is a review left on our GMB profile from one: "I collaborated with Terry and his expert facilitator Greg for a high profile event for a multinational high-tech company. It was a huge success: big impact, surprising insights, and a ton of fun memories."
Bottom line: the firms above are right when you need the process or system built. Come to us when your reps are personable but unstructured, great in the room, shaky on the discipline, because we add the backbone without killing the charm.
Not sure which you need? Tell us where your warm conversations stop turning into deals, the qualifying, the discovery, the decision-maker meeting, the moments off the script, and we'll help you separate a method problem from an execution one. A 20-minute fit call does it; if Lyden or the local Sandler team suits you better, we'll say so.
Led by the best improv instructors
Improv is fun.
We take it seriously.
Thanks to RA's extensive contacts within the improv industry, only the best instructors with extensive experience connecting improv to sales skills will help facilitate your event.
We serve the greater Orlando area, including Downtown Orlando, Winter Park, Lake Nona, Windermere, Maitland, Dr. Phillips, Kissimmee, Celebration, Altamonte Springs, Sanford, Winter Garden, and all of Orange and Seminole Counties.
PROMO VIDEO
Get a sense for the fun and feel of an improv based workshop by watching our corporate training promo video!
Other Services In Your City
The Radical Agreement Project is proud to offer a wide variety of training options to our corporate clients. Improv workshops can be used to address the development of any soft skill. To learn why, visit this page.
Or explore our offerings in your city below.
